Fifty-two percent of British millennials say they are more impatient now than they were five years ago due to their reliance on technology, according to a study by YouGov and Fetch. This is slightly more than US millennials, 45 percent of whom said the same. The study found that consumers of all ages in the US and Britain have become less patient over the years. For example, 41 percent of US consumers would not wait more than 15 minutes for a ride they ordered from a mobile app, such as Lyft or Uber.
Brand Building Agency Moosylvania has just released its 2017 top 100 Millennial Brands report. Based on more than 15,000 responses from millennials over the past five years (2013-17), the most beloved brands are Apple, Nike, Samsung, Target, Amazon, Sony, Wal-Mart, Microsoft, Coke and Google. While the top brands are well-known, it’s not all about big advertisers, Mooselvania says. For example, Vans comes in at number 34, while Super Bowl advertiser Anheuser Busch came in at 94.
US addressable TV ad spending is expected to reach $3.04 billion in 2019—more than double its 2017 level of $1.26 billion, eMarketer estimates. According to “Television Update H2 2017: Advanced TV’s Progress,” eMarketer says that in addition to superior ROI, the potential for an expansion of both available addressable inventory and the number of households that can be reached could be drivers of this growth.
Mobile header bidding grew by 285 percent year-over-year in the second quarter of 2017, according to the PubMatic Quarterly Mobile Index report. News publishers accounted for three-quarters of this growth. Mobile programmatic advertising witnessed an 11 percent global increase in eCPMs.
Snapchat’s daily active users have grown 21 percent year-over-year in the second quarter with 173 million people now using the app. In addition, Snapchat has added 7.3 million people in the three months to June 30 alone. According to the company’s second quarter earnings, it has doubled its average revenue per user from the same quarter a year ago—109 percent to $1.05.
Digital commerce grew 14 percent in the second quarter, according to Demandware’s latest Shopping Index. Fifty-nine percent of consumers reported using their phones while shopping in a physical store within the last three months, and social accounts are an increasing driver of mobile traffic—up 42 percent over last year.
Advertisers and marketers are out of touch with modern family dynamics, according to 84 percent of millennial dads in the US. A survey of 1,100 millennial fathers by Saatchi & Saatchi New York found that modern perceptions of fatherhood and manhood are changing. Eighty-five percent said they know more than people give them credit for, and 80 percent think a “real man” is one who’s comfortable expressing his feelings.
Forty-six percent of consumers prefer to shop online or via voice ordering, according to a new report by Walker Sands. “The Future of Retail 2017” explores the purchasing habits and preferences of more than 1,600 US consumers. The report finds that one in five consumers has made a purchase using voice control, and one in three plan on purchasing through this method within the next year.
Live TV is still the preferred watching method for consumers’ favorite shows, according to a study by ThinkNowResearch. The Hispanic-focused market research firm explored viewing preferences across different ethnic groups and found that live TV is still the most popular method of viewing for all groups except for Asians. Asian participants said they watch TV on YouTube (59 percent), more than they watch live TV (55 percent).
Editor’s Note: This story will be updated daily until Friday, August 18. Have a new report, study or tip? Let us know at editorial@alistdaily.com.
