Facebook’s monthly user base among 12-to-17-year-olds will fall 3.4 percent from 2016 to 14.5 million people—the second consecutive year of expected usage declines by this group, according to updated forecasts by eMarketer. Facebook-owned Instagram, however, will see an 8.8 percent increase in users from the same age group.

“We see teens and tweens migrating to Snapchat and Instagram,” said eMarketer senior forecasting analyst Oscar Orozco. “Both platforms have found success with this demographic since they are more aligned with how they communicate—that is, using visual content.”


Social media can be a powerful tool for brands to engage their audiences—however, those same audiences feel very comfortable using the platform for complaints. According to the Sprout Social Q3 Social Index, 46 percent of consumers surveyed have used social media to “call out” brands. Of those, 55 percent did or continue to do so in order to get a response or resolution to a problem.


Forrester’s US Consumer Experience Index for 2017 explores how leading brands build—or lose—loyalty across 21 industries. Ninety-one percent of retail customers who felt valued said they plan to stay with the brand, 89 percent plan to increase their spending with the brand and 90 percent will advocate for the brand. While Forrester didn’t divulge which brand customers were referring to, the top-ranked retailer was PetSmart.

Of all the industries studies, TV service providers had the largest percentage of customers who felt annoyed. Just 17 percent plan to stay with the brand, 12 percent plan to increase their spending with the brand and 11 percent will advocate for the brand. The top-ranked TV service provider was Suddenlink Communications.


Wearable devices will generate revenue of $30.5 billion in 2017, according to forecasts by Gartner. Of that, $9.3 billion will be from 41.5 million smartwatches sold. By 2021, sales of smartwatches are estimated to total nearly 81 million units, representing 16 percent of total wearable device sales. Revenue from smartwatches is bolstered, Gartner added, by relatively stable average selling prices (ASPs) of Apple Watch.

“Smartwatches are on pace to achieve the greatest revenue potential among all wearables through 2021, reaching $17.4 billion,” Angela McIntyre, research director at Gartner, said in a statement.


E-commerce in Germany is on the rise for both smartphones and tablets, according to a survey by Mintel. As many as 93 percent of German consumers have shopped online in the last year. 

Twenty-nine percent of internet users in Germany ages 16 and older had used their smartphone for shopping online in the 12 months ending in June 2017—up from 23 percent in the corresponding study in 2016. Likewise, the share of respondents who had turned to tablets for e-commerce reached 20 percent, up from just 12 percent a year earlier.


Editor’s Note: This story will be updated daily until Friday, September 1. Have a new report, study or tip? Let us know at editorial@alistdaily.com.