Uncharted: The Lost Legacy is available now on PlayStation 4, and Naughty Dog has the challenge of marketing a beloved franchise without its beloved protagonist. Starring fan favorite supporting-characters-turned-main-characters Chloe Frazer (Uncharted 2) and Nadine Ross (Uncharted 4), The Lost Legacy marketing focuses on these two femme fatales, gameplay and the detailed environments Uncharted is famous for.

Originally planned as DLC, Uncharted: The Lost Legacy is a full game that has two of the franchise’s most popular characters team up for the first time, in addition to the all-new Survival Arena in multiplayer. It’s not surprising, then, that Naughty Dog and PlayStation have focused its marketing around these two tough ladies.

PlayStation also created wallpapers and merchandise to celebrate the match-up. Fans can “add a little adventure to their conversations” with official digital stickers, featuring cartoon versions of Chloe, Nadine and other characters displaying a range of emotions. Fans were invited to share their fan art of the new characters, which were shared on social media, as well.

Stars of the game, Claudia Black (Chloe) and Laura Bailey (Nadine) played the game live on Twitch to commemorate its launch, adding additional insight into how it was made and putting a face to the voice behind these new characters.

The game’s developers wanted fans to know that they treated The Lost Legacy with as much care as they did on previous titles—illustrated through behind the scenes videos, interviews and extensive gameplay previews. On Instagram, Naughty Dog created a mosaic of previews on its profile page using a screenshot from one of The Lost Legacy‘s scenic locations. Each tile revealed something different, from trailers to details about gameplay.

Uncharted has the sense of ‘oh shit, we’re exploring someplace no one’s ever been.’ We’ve brought that back there,” The Lost Legacy’s creative director Shaun Escayg told Eurogamer.

To further illustrate that exploration, PlayStation posted a 360-degree screenshot of the lost cities of the Hoysala Empire on Facebook, which players will get to explore in-game. In fact, Western Ghats is the largest explorable environment Naughty Dog has ever created.

As with Uncharted 4, PlayStation covered the sides of buses in London with posters and key art for The Lost Legacy, although the marketing doesn’t appear to be as extensive as Nathan Drake’s last adventure. That means no special console, no sweepstakes offering a trip around the world . . . but no shortage of livestreams hoping to show fans that The Lost Legacy isn’t a lost cause.

Fans may have a hard time imagining an Uncharted world without Nathan Drake, but Naughty Dog isn’t quite done with its many characters—which means if The Lost Legacy doesn’t do well, there may be other games in the expanding franchise that do.

“We have no immediate plans [for another Uncharted game],” Escayg told Red Bull. “But if there’s anything this game proves, [it’s] that this world is beyond Nathan Drake—there’s other cast, other characters—you’ve got quite a vast amount of cast to pull from in the future if you so wanted.”