7-Eleven

Deadpool 2 Comes To 7-Eleven In Augmented Reality

Combining standard movie-merchandise snack food branding with high-tech content marketing, 7-Eleven and Deadpool 2 are joining…

Brand Sponsors Take Notice As ‘Rocket League’ Sets New Esports Standard

Rocket League, a game where sports meet cars, is holding the third season of its championship series…

Fast Cars, Fast Hedgehog: This Week In Game Launches And Promotions

From shoes you can wear to trailers you can feel, it was a big week for video…

EA Sports Takes ‘FIFA 17’ To The Streets With Limited Edition Cleats

EA Sports continues to ramp up promotion for FIFA 17 ahead of its September 27 launch, this…

AMP Energy Expands Its Twitch Marketing Game

AMP Energy has launched a brand new Tropical Punch flavored drink at 7-Eleven stores nationwide as…

Coca-Cola Exec Discusses ‘FIFA 17’ College ESports Plans

With Matt Wolf getting a promotion to vice president of entertainment, ventures and strategic alliances at…

Drone Racing Takes Flight Into New York And ESPN

The fast-growing extreme sport of drone racing will be zooming into New York and onto ESPN3…

How Brands Are Taking Off With Some Help From Drones

Drones—they’re here to stay. These flying machines have picked up in sales, both among casual and…