Activision Blizzard

Nielsen’s Activision Blizzard Partnership Revamps Esports Metrics

In the next 12 months, brand marketers will be able to track the same data on…

Brands Try Their Luck With St. Patrick’s Day Marketing

St. Patrick’s Day celebrations are already underway, and Americans plan to spend a record $5.9 billion…

HP Brand Sees Promise In Franchise Model For Esports

Next year will see an unprecedented shift in the business of esports, as both Riot Games…

BlizzCon Rages On As Activision Blizzard Enjoys Record Q3 Earnings

Activision Blizzard earnings for the third quarter of 2017 were higher than expected, with a record…

NRG Brings In Celebrities To Grow Esports

Andy Miller knows traditional sports as the minority owner of the Sacramento Kings, but he was…

Experts Explain How Brands Should Approach Esports

Esports has seen tremendous growth over the past year, with major non-endemic brands such as Mercedes-Benz…

Blizzard Is Opening Up College Esports For Brands

Blizzard Entertainment is growing its collegiate esports programs across Overwatch, Heroes of the Storm, Hearthstone, StarCraft…

What Activision Blizzard’s Overwatch League Means For Brands

Activision Blizzard is changing the esports landscape with its upcoming Overwatch League, which borrows from best practices that…

Facebook’s Quest To Become The Top Gaming Video Platform

Facebook may be the top social network in the world, but it wants to dominate the…

Overwatch League Team Owner Andy Miller Discusses Franchising Future

Activision Blizzard is modeling traditional sports with the formation of Overwatch League by awarding city-based teams to seven…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

On ‘Overwatch’ Anniversary, Data Shows Global Impact

Activision Blizzard’s first shooter game has come a long way in its first year of existence,…

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