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Cannes Lions: Interview With Content Director Charlotte Williams

Written by Steven Wong This year, Cannes Lions is working to make the festival more relevant…

Internet Adoption Slows, E-Commerce Grows: Mary Meeker’s 2018 Trend Report

Mary Meeker and Kleiner Perkins’ annual internet trend report is on us, a 294-slide behemoth (though…

All Commerce Is E-Commerce: CMO Council Report

With digital retailers continually proving to be an existential threat to the success of brick and…

Amazon Is The Most-Trusted Retail Brand According To New Study

Consumers are loyal to Amazon because they see the company as emotionally appealing, a new study…

Study: Google And Hershey’s Top List Of America’s Most Loved Brands

America’s most loved brands include Google, Betty Crocker and Campbell’s Soup, according to a recent survey…

Amazon Voted Most-Liked Brand In Recent US Survey

Amazon was voted the “most liked” brand by consumers in a recent survey by Morning Consult…

Tech’s Rival Players Eating Up Larger Portions Of US Digital Ad Spend

While Google and Facebook dominate US digital ad spend, Amazon and Snapchat are slowly moving up…

Google, Amazon Vie To Gain IoT Attention From Marketers

With the purchase of IoT provider Xively, Google will be armed with an established platform that…

Universal Takes Action On Conduct Allegations Against Marketing Executives

Highlights Universal’s marketing department is undergoing major changes, after both Seth Byers and Scott Abraham, the…

Comscore Adds OTT And Console Gaming To Available Metrics

With the added convenience of over-the-top (OTT) and subscription video on demand (SVOD) across multiple devices…

Amazon Tops ‘Global 500’ List Of Most Valuable Brands

Diversification helped propel Amazon ahead of Apple and Google to top Brand Finance’s “Global 500” rankings for…

Bud Light Unveils ‘The Bud Knight’ For Super Bowl LII

Despite declining year-over-year ratings for regular season football games, NBC still expects to earn over $500…

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