Amazon

Universal Takes Action On Conduct Allegations Against Marketing Executives

Highlights Universal’s marketing department is undergoing major changes, after both Seth Byers and Scott Abraham, the…

Comscore Adds OTT And Console Gaming To Available Metrics

With the added convenience of over-the-top (OTT) and subscription video on demand (SVOD) across multiple devices…

Amazon Tops ‘Global 500’ List Of Most Valuable Brands

Diversification helped propel Amazon ahead of Apple and Google to top Brand Finance’s “Global 500” rankings for…

Bud Light Unveils ‘The Bud Knight’ For Super Bowl LII

Despite declining year-over-year ratings for regular season football games, NBC still expects to earn over $500…

CES Marketing Activation Standouts: Foreo Stunt, Intel Drone Lights And Personalized Spotify

The phrase “Hey Google” is this year’s CES marketing activation frontrunner. You encounter these words on a…

Voice Marketing At CES Sets Tone For Year Ahead

While voice-assistant devices have the potential to become the preferred human-machine interface, the question remains whether there’s…

‘Destiny 2’ Amazon Alexa Integration Marks New Engagement Tactic

Activision and developer Bungie surprised fans when it announced the launch of an interactive skill and…

Nike, Turner Communications Bring On New Brand Marketing Chiefs

Highlights Lauren Sherman has joined Nike as senior director of digital marketing to oversee the brand’s…

Forrester Predicts Growth For Amazon, Apps, Decline For Programmatic Ad Spend

Forrester Research released yet another set of predictions forecasting the near-term effects of several of advertisers’ largest…

Amazon’s Ruthless March Toward Black Friday

It’s Goliath versus an army filled with many Davids this holiday season. Amazon has long been…

To Fend Off Amazon, Brands Need To Define Value Proposition, Drive Experiences

The daily dose of headlines generating from the world of Amazon underscores one notion—its grip on…

To Reach Young, Digital Audiences, Creative And Marketing Renew Relationship

Digital platforms are rapidly disrupting multiple industries—particularly television and movies. Studios that are part of these…

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