AR

Mobile AR Continues To Climb; Presents Challenge For Marketers To Integrate Into Existing Tech

Mobile augmented reality is expected to earn $1.5 billion this year, outselling virtual reality games and…

Snapchat Launches First ‘Snappable’ AR Lens In UK With Three’s ‘Puggerfly’ Mascot

Snapchat announced on Friday a first of its kind partnership with UK-based mobile network Three. The…

WWDC 2018: Apple Touts Augmented Reality With Social Experiences

Apple is going all in with augmented reality, but the technology still has a ways to…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

Blockchain And Augmented Reality Were In Focus At SXSW

South by Southwest draws businesses and creatives from across the world, and while their ideas may…

IKEA Launches Place AR App On Android With YouTube Game Show

Keeping in line with its AR marketing strategy, IKEA created a YouTube game show called “Matchers…

Facebook Tests Marker-Based AR Experiences For Facebook Camera

Facebook is testing marker-based AR experiences, beginning with films Ready Player One and A Wrinkle In…

3 Emerging Trends From SXSW 2018 That Marketers Should Know

SXSW only gets bigger every year. Here are the biggest trends impacting this year’s festival of…

5 Major 2018 Mobile World Congress Takeaways For Marketers

While Mobile World Congress 2018 draws to a close, its prevailing themes—from the ethics of AI…

What Marketers Need To Know About Mobile World Congress 2018

Over 100,000 industry executives and 2,300 exhibitors are slated to attend Mobile World Congress (MWC), held this…

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

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