Marcie Jastrow, SVP of immersive media and head of the Technicolor Experience Center, joined AListDaily to share the 100-plus-year-old company’s new business model—virtual reality.
Rob Le Bras-Brown, chief marketing officer at Nokia Technologies, joined AListDaily for an extensive interview to talk about how they plan on leveraging VR as a company
Augmented reality activation unlocks specially designed retro games
We asked our audience how E3 opening to the general public affected their experience this year. The mood is fairly mixed
Project Cars has established a global esports following
From consoles to services and new games to sequels, here is a round-up of this year’s E3 trailers
Three themes have been the most prominent at E3 this year—player community, embracing new technology and the power of storytelling
IMAX opened its second VR Experience Centre at AMC Kips Bay 15 in Manhattan, which is already beginning to rival its flagship LA location
New data every marketer should know
AListDaily caught up with Sunny Dhillon and Ned Sherman to talk about what brands and marketers need to know about VR.
Universal is promoting The Mummy with a pop-up VR experience, a special Mummy Day in Hollywood, gigantic props, behind the scenes and celebrating the rich history of Universal monster movies
The Future Group’s interactive mixed reality platform, Frontier, is already being used on a game show called Lost in Time