AR/VR

At GDC 2018, Virtual Takes A Back Seat To Augmented Reality

Meeting in San Francisco all this week, the Game Developers Conference has been a sort of…

While VR For Kids Is Low Priority, Family-Friendly Games Still On The Way

Oculus and other content publishers, particularly in the gaming space, are putting increased emphasis on the…

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

‘Tomb Raider’ Continues Warner Bros. Embrace Of Virtual Reality Marketing

Warner Bros has released a VR tie-in experience for the upcoming Tomb Raider film called “Lara’s…

Oreo Joins Brands Using Augmented Reality With Scavenger Hunt

Oreo is launching its first social game for mobile devices—an augmented reality scavenger hunt called “The…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

CoverGirl’s AR Makeup Experience Skips The App Install

CoverGirl has launched the first augmented reality experience that does not require the download of an…

Entertainment Leans On Celebrities To Grow VR Awareness

While Walmart’s investment in a virtual reality startup may show more diverse industries driving virtual reality adoption,…

With ‘Spheres’ Purchase, Hollywood Could Become Driver For VR Adoption

Virtual reality (VR) reached a major milestone at the Sundance Film Festival when Spheres, a three-part…

Consumers Spent Over $108B On Interactive Entertainment In 2017

Interactive entertainment generated $108.4 billion in 2017, exceeding previous forecasts by SuperData Research. The analyst firm…

‘Insidious: The Last Key’ AR Activation Resets Purpose Of ‘Beauty’ App

Augmented reality filters have become a popular method for marketing the latest film releases. To promote…

Marketers Focus On Social VR For Needed Platform Reinvention

After more than two years on the open market, VR is not the shiny new object…

More From AR/VR