augmented reality

Snapchat Launches First ‘Snappable’ AR Lens In UK With Three’s ‘Puggerfly’ Mascot

Snapchat announced on Friday a first of its kind partnership with UK-based mobile network Three. The…

Consumers Get Choosy As Mobile AR Becomes More Commonplace

Mobile AR may be on the (slow) rise, but having more options make consumers more selective…

WWDC 2018: Apple Touts Augmented Reality With Social Experiences

Apple is going all in with augmented reality, but the technology still has a ways to…

Zara Integrates Online And Offline With Re-Launched Digital Storefront

To keep up with the encroachment of digital retail on the physical sector, brick-and-mortar brands have…

Deadpool 2 Comes To 7-Eleven In Augmented Reality

Combining standard movie-merchandise snack food branding with high-tech content marketing, 7-Eleven and Deadpool 2 are joining…

Zara AR App Hopes To Draw Teens In-Store

In a bid to engage younger audiences with retail locations, Zara has released an augmented reality…

‘Glenlivet Code’ Adds Augmented Reality To Annual Whisky-Tasting Challenge

Glenlivet is promoting its limited edition Glenlivet Code whisky through Shazam’s AR marketing platform. With Glenlivet…

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

IKEA Launches Place AR App On Android With YouTube Game Show

Keeping in line with its AR marketing strategy, IKEA created a YouTube game show called “Matchers…

Facebook Tests Marker-Based AR Experiences For Facebook Camera

Facebook is testing marker-based AR experiences, beginning with films Ready Player One and A Wrinkle In…

Oath Looks To Compete In Mobile AR With Ad Platform

Oath launched new mobile ad formats at Mobile World Congress including mobile AR, full screen native…

Mobile AR In Focus As Billions In Consumer Spending Anticipated

Updates to Apple’s ARkit and Google’s anticipated ARCore launch at Mobile World Congress are creating a…

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