Blizzard

HP Brand Sees Promise In Franchise Model For Esports

Next year will see an unprecedented shift in the business of esports, as both Riot Games…

NRG Brings In Celebrities To Grow Esports

Andy Miller knows traditional sports as the minority owner of the Sacramento Kings, but he was…

Brands At San Diego Comic-Con Want To Be Experiential Marketing Heroes

San Diego Comic-Con is here once again in all of its glory. The costumes are on,…

Madefire Motion Books Build Deeper Connections With Video Game IPs

With Madefire, digital comic book readers have a chance to delve into stories like never before.…

Overwatch League Team Owner Andy Miller Discusses Franchising Future

Activision Blizzard is modeling traditional sports with the formation of Overwatch League by awarding city-based teams to seven…

LiquidSky Android App Combines Two Worlds For Gamers And Marketers

Cloud gaming platform LiquidSky has released its all-new Android app, which allows mobile users to access and…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

[a]list summit: Creating Content To Elevate ESports Activations

A common thread among [a]list summit speakers this year was about the importance of storytelling through…

Getting To Know Some Of The World’s Biggest ESports Events

Although eSports have become a global phenomenon, drawing in audiences that rival traditional sports, an increasing…

How Facebook Is Expanding Its Gaming Presence

With over a billion people on Facebook, the social network has become the ultimate go-to destination…

Op-Ed: Balancing ESports TV And Digital Broadcasts

The first Heroes of the Dorm tournament (a collegiate eSports competition where teams play Heroes of…

Digital Collectible Card Games Will Earn $1.4 Billion This Year

It’s the circle of life . . . for gaming, anyway. Tabletop games gave way to…

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