Boycott

History Shows Marketers Won’t Pull Ads Even If Fraud Persists

Despite a lot of posturing, history and studies show that most marketers will not reduce digital…

Despite Brand Safety Concerns, Google’s Parent Company Alphabet Leads In Global Ad Revenue

Google and YouTube’s parent company Alphabet released its earnings for the second quarter and despite the…

Consumers Want Brands To Take A Stand, And Other Facts Marketers Must Know

For this week in marketing research and reports, vertical video isn’t quite all the rage, and marketers…

Should Brands Start Taking A Stand?

While it’s nothing new for brands to take advantage of current events, the turbulent US political…