Branded Content

Branded Video Engagement On Facebook Driven By Food And TV In 2017

Branded video engagements on Facebook increased by nearly a third in the last quarter, according to…

Top 4 Marketing Trends For 2018 According To The Shorty Awards

The Shorty Awards is an international awards competition that honors the best people, brands and organizations…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

‘Cabiria, Charity, Chastity’ Earned Kenzo $70K In Earned Media Value On Instagram Alone

Cabiria, Charity, Chastity is the latest short film from French fashion house Kenzo. The independent film…

Why Podcasts Are More Relevant Than Ever

Since the days when families gathered together around the radio, brands have played a vital role…

Apple Promotes Success Stories With TV Program ‘Planet Of The Apps’

Planet of the Apps—Apple’s first original TV program—debuted on Tuesday and the first episode can be…

How Enterprise Is Driving Its Brand Evolution Through Content Marketing

Car rental company Enterprise shifted gears in brand positioning last year to better reach consumers. The…

How Coca-Cola Is Using Entertainment To Connect With Consumers

Branded content as entertainment is growing in propensity as companies bypass the traditional ad and marketing…

Facebook And Snapchat Shows Add New Meaning To Social ‘Media’

The friendship between social media and television continues with a new deal between Discovery Communications and…

Branded Content: Consumers Say “Make It Personal,” Or Forget It

Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what…

Why Cap’n Crunch Is Bringing Branded Content To The Web With A Fake Morning Show

Cap’n Crunch is tapping into the spirit of its cereal to cultivate equity among consumers through…

Branded Content Favors Stories Over Traditional Ads

While product placement is still very much a thing, a rising trend in the marketing arena…

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