Branded Content

FXX Announces ‘It’s Always Sunny’ Mobile Game Ahead Of New Season

It’s Always Sunny in Philadelphia is getting a mobile tie-in game, FXX announced on Tuesday. The…

Drake’s ‘Scorpion’ Album Massive Success Despite Complaints About Its Promotion

Drake has long been crowned as the king of streaming music, with his newly released album…

The Academy of Interactive Arts & Sciences Presents D.I.C.E. Cannes 2018

The Academy of Interactive Arts & Sciences’ D.I.C.E. Cannes 2018 (#DICECANNES) will take place September 9-11…

Pepsi Steps Up ‘Uncle Drew’ Marketing Ahead Of Film Release

Pepsi has released a new “Uncle Drew” spot featuring NBA star Kyrie Irving that ties the…

With Interactive Theater Experience, Bacardi Stakes Claim To Authenticity

The ongoing brand battle between spirits conglomerates Bacardi and Pernod Ricard continues to escalate. The sticking…

Video Game Publishers Navigate Legalities With Influencers

Influencers marketing is still a relatively new means of engaging with audiences, but it has grown…

Invisible Influencers: Almost Nobody Discloses Affiliate Ads On YouTube

Influencers have long been an effective tool for marketers hoping to build more authentic connections with…

HBO Lets ‘Silicon Valley’ Fans Interact With Characters In VR

Alongside the Season 5 premiere of Silicon Valley, HBO is releasing a VR experience called Inside…

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

IKEA Launches Place AR App On Android With YouTube Game Show

Keeping in line with its AR marketing strategy, IKEA created a YouTube game show called “Matchers…

Frito-Lay Drops AI-Powered ‘Cheetos Vision’ App At SXSW

Cheetos Vision is an app released at SXSW that makes photos and videos look like they…

One Year Later, Instagram Stories Ad Strategies Decoded

On March 1, Instagram Stories celebrates the one-year anniversary of its official advertising rollout, which combines Snapchat-like aesthetics with…

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