Branded Content

What You Need To Know From IAB’s Guide To Branded Content

The Interactive Advertising Bureau (IAB) has released a guide for branded content that includes definition, disclosure,…

With Interactive Theater Experience, Bacardi Stakes Claim To Authenticity

The ongoing brand battle between spirits conglomerates Bacardi and Pernod Ricard continues to escalate. The sticking…

Video Game Publishers Navigate Legalities With Influencers

Influencers marketing is still a relatively new means of engaging with audiences, but it has grown…

Invisible Influencers: Almost Nobody Discloses Affiliate Ads On YouTube

Influencers have long been an effective tool for marketers hoping to build more authentic connections with…

HBO Lets ‘Silicon Valley’ Fans Interact With Characters In VR

Alongside the Season 5 premiere of Silicon Valley, HBO is releasing a VR experience called Inside…

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

IKEA Launches Place AR App On Android With YouTube Game Show

Keeping in line with its AR marketing strategy, IKEA created a YouTube game show called “Matchers…

Frito-Lay Drops AI-Powered ‘Cheetos Vision’ App At SXSW

Cheetos Vision is an app released at SXSW that makes photos and videos look like they…

One Year Later, Instagram Stories Ad Strategies Decoded

On March 1, Instagram Stories celebrates the one-year anniversary of its official advertising rollout, which combines Snapchat-like aesthetics with…

‘Pikachu Talk’ Markets Pokémon Day With Zero UI

In honor of “Pokémon Day” on February 27, which honors the franchise’s 22nd anniversary, the Pokémon Company has…

Branded Video Engagement On Facebook Driven By Food And TV In 2017

Branded video engagements on Facebook increased by nearly a third in the last quarter, according to…

Top 4 Marketing Trends For 2018 According To The Shorty Awards

The Shorty Awards is an international awards competition that honors the best people, brands and organizations…

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