Capcom

‘Marvel Vs. Capcom: Infinite’ Marketing Celebrates Its Varying Roster Of Characters

Marvel vs. Capcom: Infinite (or #MVCI) has finally arrived after plenty of fanfare from both brands. Marketing…

‘Castlevania’ Sinks Its Teeth Into A Lucrative Cross-Over Market

The Castlevania animated series has officially premiered on Netflix. Although only four episodes long, this R-rated…

Twitch And T-Mobile Are Bringing An Esports Arena To E3

Twitch is bringing its own esports arena to E3 2017 and will livestream tournaments during all…

‘Street Fighter’ And Skillz Tag Team For Mobile Esports

Street Fighter is one of Capcom’s most beloved franchises, and fans will soon be literally able…

‘Resident Evil’ Director Paul Anderson Talks ‘Monster Hunter’ Movie

Director Paul Anderson is one of the few in Hollywood who has figured out a formula…

Capcom’s Brand Messaging Says, ‘Our Games Don’t Die, They Respawn’

The term, “instant classic” gets thrown around a lot these days, but Capcom has a knack…

Beyond Merchandise: Eating, Wearing And Smelling Video Games

Video games have traditionally been accompanied by collectible merchandise like action figures and posters—but in recent years,…

Keeping It Real: Video Game Experiential Marketing At Its Best

Video games take us to faraway worlds and thrust us into adventures most would never experience…

Gravity Cats And Dummy Fingers: This Week In Game Promotions

The new year’s game launch hiatus has finally ended. This week sees the long-awaited launch of Capcom’s foray…

How Sony Pictures Is Using VR To Market ‘Resident Evil: The Final Chapter’

According to producer/writer/director Paul W.S. Anderson, Resident Evil: The Final Chapter is the last film in…

‘Street Fighter’ Pro Alex Valle Discusses How Fighting Games Are Enabling ESports

Alex Valle is known to millions of fighting game fans as “CaliPower.” The pro gamer has…

Why HyperX Is Targeting ‘Street Fighter’ Fans

HyperX, a division of Kingston Technology, has been working with NBA gamers Gordon Hayward and Jonas Jerebko…

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