Cause Marketing

Brands Banning Single-Use Plastic Straws Are Looking To Future

Brands are waging a war on plastic straws and other single-use items, each launching their own…

Majority Of Teens Stand Behind Cause Marketing, According To Study

A new study conducted by Fuse reveals why more brands should embrace cause marketing as a…

How Brands Showed Support For Pride Month

June is Pride Month, and brands around America are eager to show their support. From donating…

Cannes Lions 2018 Guide To Diversity, Inclusion and Activism

Cause marketing continues to drive the conversation at Cannes Lions this year, driving conversation about diversity,…

Cannes Lions Behind-The-Scenes: Badger And Winters’ Madonna Badger

The Glass Lion for Change is awarded to marketing teams for work that celebrates culture-changing creativity—think…

Corona ‘Trashes’ Their Own Ads For World Oceans Day

Corona has launched a cause marketing campaign leading up to World Oceans Day and the coming…

Michael Phelps Dives Into Mental Health Advocacy With Talkspace

Champion swimmer Michael Phelps has partnered with online therapy provider Talkspace for a national TV campaign…

Sephora Wants To Provide Safe Spaces For The Trans Community With New Program

While beauty brands like Fenty have made significant inroads in inclusivity for people of color and other…

Diageo Fights Binge Drinking With Virtual Reality

While most consumers know better (or claim to know better) than to drink and drive, binge…

Dove Partners With ‘Steven Universe’ For Self-Esteem Project

Dove continues its Self-Esteem Project by signing a three-year partnership with Cartoon Network and animated show…

North Face Launches Female-Focused ‘Move Mountains’ Initiative

The North Face has launched its “Move Mountains” initiative—the brand’s first global campaign devoted to women…

Brands Talk Best Practices For Approaching A Scholarship Strategy

Brands are using the time-tested tactic of company-funded scholarships to connect with young consumers. Scholarships perpetrate…

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