Coca Cola

Effie Index: Pepsi Wins Most Effective Brand, Unilever Most Effective Marketers

The over 45 separate global Effie Awards competitions have concluded, and with their decisions comes the…

Pepsi Increases Marketing Budget To Win Favor Over Coca-Cola In North America

PepsiCo has announced that it will increase its marketing budget in order to remain competitive against…

Winter Olympics Make Sponsors Bring Their Marketing A-Game

The Olympics serve as one of the most visible global marketing stages for brands that have…

Bud Light Unveils ‘The Bud Knight’ For Super Bowl LII

Despite declining year-over-year ratings for regular season football games, NBC still expects to earn over $500…

The Most Influential Brands For Marketers In 2017

Based on internally commissioned research and compilation from social data, AListDaily has identified the 20 most…

Emirates Airlines Brings On Boredom Specialist; Amazon, Apple Hire New Creative Talent

Emirates Airlines has created the position of “boredom specialist,” bringing on Dr. Sandi Mann to reduce…

Theme Parks Market Halloween-Craving Consumers By Creating Communities

When it comes to the Halloween season, spook-starved inhabitants apparently have an uncontrollable appetite that constantly…

Hulu And ESL Discuss Hosting Four Esports TV Shows

Hulu is the latest Hollywood company to cater to esports fans. The digital network has partnered…

Asics Brings Steve Aoki As The Soul Of Its New Brand Strategy

Athletic apparel brand Asics is reframing its brand narrative to become a player in the health…

Experts Explain How Brands Should Approach Esports

Esports has seen tremendous growth over the past year, with major non-endemic brands such as Mercedes-Benz…

Brands Are Recruiting Video Game Characters As Spokespeople

Throughout the decades, brands have recruited famous stars to promote their products, but not all celebrities…

Former Apple CEO John Sculley On The Power Of Brands And Marketing

Having served as the president of PepsiCo and CEO of Apple during his career, John Sculley…

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