Console Games

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

Nintendo Continues Travel Theme With Southwest Airlines Partnership

Nintendo has partnered with Southwest Airlines in a continuation of its travel-themed Super Mario Odyssey marketing. The video…

PlayStation’s ‘Opera’ Campaign Conjures Emotion For PS4 Pro Graphics

Launching Thursday, PlayStation’s “Opera” campaign describes the experience of playing video games on PS4 Pro through…

Consumers Spent Over $108B On Interactive Entertainment In 2017

Interactive entertainment generated $108.4 billion in 2017, exceeding previous forecasts by SuperData Research. The analyst firm…

NPD Report Shows Nintendo Finishing Strong In Conventional Franchise Year

The video game industry is continuing its trajectory of healthy growth this year, according to The NPD…

Surprise Nintendo Direct Leaves Audiences Puzzled

Nintendo surprised fans Thursday morning when it dropped a Nintendo Direct Mini unannounced. It’s uncharacteristic of…

Nissin Enjoys Its Cup Noodles Niche With ‘Final Fantasy’ Players

Square Enix and Nissin Cup Noodles’ latest team promotion is for Dissidia Final Fantasy NT, a new squad-based…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Virtual Reality Finding Its Way Out Of ‘Trough Of Disillusionment’

In its second year on the consumer market, virtual reality has been challenged with getting out…

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

Game Video Content Attracts Brands Searching For Audience Engagement

Over the past few years, game video content (GVC) has become a rising star in the…

New Stardock VP Kevin Unangst To Focus On Broadening Brand’s Reach

As a company that makes desktop applications, strategy games and technology platforms, it can be difficult…

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