Console Gaming

How Console Gaming Evolved In 2016

It’s been a banner year for gaming consoles, with the newest generation of hardware continuing to…

Study: Console Gamers Buy Quickly And Millennials Prefer PS4

PayPal has released its Digital Goods Economy Survey, conducted by SuperData Research, observing the habits and…

Op-Ed: 3 Key Lessons From Nintendo’s Mobile Strategy

The most surprising announcement at the recent Apple Event wasn’t the new iPhones or the new…

Op-Ed: Sony’s PS4 Pro Marketing Challenges

This holiday season will be a milestone in the history of video game consoles as we…

GameStop CEO: “Physical Gaming Will Return To Growth In 2017”

When you want to find out how the console game business is faring, there’s one place…

Sony Primes World For PlayStation VR Launch

Sony had a heavy burden of expectations going into its presentation at E3 this week. The…

EA Play Connects With Players Across Continents

The week of E3 (Electronic Entertainment Expo) is even more expansive than in years past, with…

Sshhh—Don’t Tell Anyone, But Marketing Is Ending Game Secrecy

One of the biggest changes in the games industry over the last decade has been the…

The Nintendo NX Marketing Impact On 2016

Nintendo’s announcement that its new console, currently codenamed the NX, will launch globally in March of…

5 Trends Game Marketers Should Know

When you’re working day-to-day on products, it’s important to take a look around once in a…

NPD October 2015: ‘Halo 5’ Rises To The Top Along With Xbox One Elite Controller

The NPD Group {link no longer active} has reported video game retail and online sales for…

Xbox One Launches Whimsical Campaign Starring Martin Starr

Martin Starr is a man with many roles in Hollywood namely as the resident grouchy, know-it-all…

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