Content Marketing

Macy’s ‘Deeper Beauty’ Campaign Focuses On Empowerment

Beauty is more than skin-deep, Macy’s declares to promote its spring line of skincare products. But…

Duolingo Adapts Social Strategy To Reach Bilingual Users

At the end of 2017, Duolingo, a popular online language learning service, did something unusual for…

Video Game Marketers Discuss Inclusion Strategies For Women

Many developers and publishers are still hanging on to outdated views of the gaming demographic by…

Entertainment IPs Putting More Energy Into Virtual Reality Activations

This March has proven to be a major month for virtual reality entertainment, with multiple experiences…

4 Top Trends To Help Content Marketers Make Meaningful Connections

Media has become democratized: Everyone can get involved. But succeeding is something else entirely. So what…

Horror Show Premieres Put Video Game Engagements To The Test

While both AMC’s The Walking Dead and Starz’s Ash vs. Evil Dead feature plenty of gore,…

Gimlet, Oral B, Crest Kids Collaborate On Branded Alexa Podcast

With both podcasts and smart speakers emerging as dark-horse media platforms, it was only a matter…

Brands Test Limits Of Facebook 3D Posts After February Updates

Way back in October, Facebook introduced support for interactive 3D objects onto its news feed with…

One Year Later, Instagram Stories Ad Strategies Decoded

On March 1, Instagram Stories celebrates the one-year anniversary of its official advertising rollout, which combines Snapchat-like aesthetics with…

‘Pikachu Talk’ Markets Pokémon Day With Zero UI

In honor of “Pokémon Day” on February 27, which honors the franchise’s 22nd anniversary, the Pokémon Company has…

12 Marketing Buzzwords That Need To Die This Year

While marketing buzzwords keep us excited about our favorite topic, we need to face up to…

Audience Building Solves Many Of Today’s Marketing Challenges

Between net neutrality repeal and looming data privacy laws, marketers must rethink their strategies by reverting…

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