Creative

Diageo Fights Binge Drinking With Virtual Reality

While most consumers know better (or claim to know better) than to drink and drive, binge…

Macy’s ‘Deeper Beauty’ Campaign Focuses On Empowerment

Beauty is more than skin-deep, Macy’s declares to promote its spring line of skincare products. But…

‘God Of War’ But With Dogs Is PlayStation’s Friday Gift To You

With “Dog of War,” PlayStation UK took a break from serious God of War video game…

Brands Celebrate Earth Day 2018 With Recycling, Conservation And Donation

Did you know that Earth Day is on April 22 this year? If you forgot, there…

Top Virtual Reality Activations By Brands In 2018 So Far

A wave of virtual reality activations in 2018 highlights a storytelling approach to TV and film…

Frosted Flakes And PRETTYMUCH Premiere Single On Cereal Record

Bringing unprecedented innovation to the grain industry, Kellogg’s has announced today that it has set records…

GLOW Season 2 Announcement Lip Syncs To ‘Flashdance’

To announce the release date of period-piece wrestling drama GLOW Season 2, Netflix smashed together such 1980s…

Top 10 Game Marketing Trends To Watch This Year

Video game marketing continues to employ tried and true methods like demos and pre-order bonuses, but…

Zara AR App Hopes To Draw Teens In-Store

In a bid to engage younger audiences with retail locations, Zara has released an augmented reality…

Danny Trejo Partners With ‘Guns of Boom’ For Mobile Gaming Event

Mobile developer Game Insight has enlisted action star Danny Trejo to promote a new mode in…

Lyft Partners With Demi Lovato Once More For Music-Centric Campaign

To commemorate its drivers earning $500,000 in tips, Lyft partnered with Demi Lovato and surprised four…

Heinz ‘Mayochup’ Is Igniting A Fierce Debate On Twitter

Heinz continues its marketing strategy of stirring debate among consumers, this time on whether Mayochup—a blend…

More From Creative