Data & Analysis

Mobile AR Continues To Climb; Presents Challenge For Marketers To Integrate Into Existing Tech

Mobile augmented reality is expected to earn $1.5 billion this year, outselling virtual reality games and…

Unilever Announces Q2 Earnings; Purpose Is Becoming More Important

Unilever shared its second-quarter earnings with investors on Thursday, with year-over-year growth of 1.9 percent, below…

Battle Royale Video Game Craze Presents Opportunities For Marketers

A growing craze for battle royale-themed game video content (GVC) has presented tremendous opportunities not just…

‘Skyscraper’ Misses Box Office Predictions; Hopes To Rebound With Chinese Audiences

Skyscraper made a dramatic leap into the box office this past weekend but landed far short…

‘Ant-Man And The Wasp’ Marketing Yields Big Box Office For Tiny Heroes

Ant-Man and the Wasp opened at the top of the box office with $75.8 million domestically,…

Marketers Still Have A Data Problem According To CMO Council

Today’s marketers are taking on responsibilities that go well beyond brand awareness, creating strategies that extend…

World Cup’s Female Fan Base Growing Fast, Nielsen Study Advises Marketers

A recent study from Nielsen shows that advertisers shouldn’t discount female audiences. Traditionally, soccer fandom has…

Pepsi’s Film Risk Pays Off; ‘Uncle Drew’ Holds Its Own At The Box Office

Uncle Drew debuted at number four in the domestic box office, bringing in an estimated $15.5…

Study Reveals How World Cup Ads Impact Behavior

Digital experience management company Instart announced the results of its 2018 World Cup Ad Performance Study on…

‘Jurassic World: Fallen Kingdom’ Rules Box Office With Behemoth Marketing Push

Jurassic World: Fallen Kingdom debuted at number one at the domestic box office, riding high on…

Digital Game Sales Top $9.1B In May; ‘Pokémon GO’ Surges For Summer

Global video game sales rose 25 percent year-over-year in May to an estimated $9.1 billion, according…

Players Name ‘Enjoyment’ And ‘Trust’ As Top Reasons To Spend In Games

While gamers in the US, UK and Germany spend more time on mobile games, they are…

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