Data & Analysis

Gamers Spent $8.9B In March; ‘Fortnite’ Rules F2P Console

Global consumers spent $8.9 billion on digital video games in March, an increase of two percent…

GLOW Season 2 Announcement Lip Syncs To ‘Flashdance’

To announce the release date of period-piece wrestling drama GLOW Season 2, Netflix smashed together such 1980s…

It’s Not Just You—Attracting Qualified Marketing Talent Is Getting Harder

Demand for marketing talent in the last year has greatly outpaced supply, a new report released…

Nielsen’s Activision Blizzard Partnership Revamps Esports Metrics

In the next 12 months, brand marketers will be able to track the same data on…

App Revenue Jumped 22 Percent To Record Numbers In Q1 2018

Global app downloads grew more than 10 percent year-over-year to 27.5 billion, making the first quarter…

‘Deadpool Core’ Promotes Sequel With Coloring Activities

The Deadpool Core mailing list, released this week and designed to engage fans ahead of Deadpool 2‘s theatrical…

‘Fortnite’ Helped Drive $9.1B Worldwide Digital Game Sales In February

Global consumers spent $9.1 billion on digital video games in February, an increase of six percent…

Mobile Gaming On Rise, But Brand Ad Spending Remains Low

Despite the strong growth of mobile games, brands outside of the gaming industry have yet to…

Tech’s Rival Players Eating Up Larger Portions Of US Digital Ad Spend

While Google and Facebook dominate US digital ad spend, Amazon and Snapchat are slowly moving up…

‘Star Trek: Discovery’ Unites Binge-Watching And Linear TV Trends

According to data collected by Parrot Analytics, which tracks global “demand expressions”—the number of people discussing…

5G Offers New Possibilities, But Marketers Wonder What Those Are

The dawn of 5G promises to solve a number of problems for marketers, but as the…

Inclusive Internet Index: Connectivity Hurdles Persist In Developing Nations

Low-income and emerging nations are expanding their internet infrastructure almost ten times faster than the developed…

More From Data & Analysis