Data-Driven Marketing

Facebook Q1 Ad Growth Unaffected By Cambridge Analytica, Unworried By GDPR

Mark Zuckerberg testified in front of his third committee in three weeks, this one made up…

Twitter Reports Second Profitable Quarter, Promises Ad Improvements

Twitter reported profit for its second consecutive quarter on Wednesday, touting video ad performance and attracting…

Domino’s To Use AI To Take Over-The-Phone Pizza Orders

Domino’s is inching closer to enabling the American dream of eating a pizza without ever having…

Advertising Drives Alphabet, Inc. Revenue Up 26 Percent in Q1

Google parent company Alphabet, Inc. reported first quarter 2018 earnings of $31.1 billion, a year-over-year increase…

IAB Continues Transparency Push With Acquisition Of DigiTrust

IAB Tech Lab has acquired DigiTrust and will integrate its neutral identifier technology into services for…

Upfronts 2018: 3 Trends Impacting This Year’s TV Ad-Buying Season

TV Upfront season is officially underway, and trends are already starting to emerge that will shape…

US Marketers Will Spend Over $46B On Programmatic In 2018

Marketers in the US will shell out $10 billion more for programmatic ad buying this year,…

IAB Proposes New OTT Advertising Guidelines For Marketers

The Interactive Advertising Bureau (IAB) has proposed a set of guidelines for advertising within over-the-top (OTT)…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

Google, Amazon Vie To Gain IoT Attention From Marketers

With the purchase of IoT provider Xively, Google will be armed with an established platform that…

Brands At MWC Eye AI For Personalized User Experiences

Artificial intelligence in on display at Mobile World Congress as brands shift focus to creating a…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

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