Data

Data Marketing Strategy For 2018: Prepare For A Flood

Artificial intelligence and chatbot tools generate data. A lot of data. Coping with the massive flood…

Salesforce Explains Approach To Data, AI And Retail Marketing

Salesforce is continuing its company quest to deepen its roots in data and artificial intelligence by…

Understanding Social Speech Builds Better Relationships With Consumers

Social speech, complemented by turning data into insights, is becoming more critical for marketers to employ…

Magid On The Rise And Future Of Core Esports Viewership

Esports awareness and viewership are on the rise—up 20 percent since 2013—according to Magid Associates, a…

Nielsen Esports Explains How Standard Metrics Are Essential For Brands And Players

It’s official—the esports industry has grown so big and has so many components that Nielsen created…

Inside The NBA’s New Marketing Deal With Fitbit And Minnesota Timberwolves

When NBA players hit the hardwood floor this fall, the jersey straps on their shoulders will…

3 Big Takeaways From Mary Meeker’s 2017 Internet Trends Report

Mary Meeker presented her annual internet report at Recode‘s Code Conference on Wednesday, providing insight into the trends…

‘RollerCoaster Tycoon’ Is A Thrill Ride For Atari Transmedia Marketing

Keep your hands and arms inside the ride at all times, because Atari has announced a…

Here’s How Marketers Are Benefiting From Beacons

Consumers have an intimate relationship with smartphones—we rely on them for everything from communication to research,…

Foursquare: “Location Is The Cookie Of The Real World”

For many, the original promise of location-based marketing was to serve up advertisements for a particular…

How Coca-Cola Is Using Entertainment To Connect With Consumers

Branded content as entertainment is growing in propensity as companies bypass the traditional ad and marketing…

Dell Technologies Is Rebranding Through Content, Storytelling And Some Magic

When Dell closed a $67 billion merger with EMC last September, it made history by becoming…

More From Data