Digital

Mobile World Congress Takes A Wide Look At The Digital Ecosystem

Mobile World Congress is not necessarily about brokering deals or concrete applications of marketing, like counterpart…

Google, Facebook Provided Highest Mobile Marketing ROI In 2017

Singular, a mobile attribution and campaign analytics platform, has released its annual ROI Index that ranks…

Ad-Blockchain: Salon Gets Around Ad Blockers With Cryptocurrency

With ad blocking becoming so prevalent that browsers like Google and Yandex are implementing top-down efforts…

GDPR Explained: What To Expect On May 25

Scroll to the bottom to watch Part I of “GDPR Explained.” May 25, 2018 should be…

Facebook Co-Founder Andrew McCollum Shares His Plans For A New OTT Service

“Cord cutters,” a.k.a. people who give up cable television for streaming services, are becoming increasingly common,…

Geoff Keighley Affirms Strategy For ‘Game Awards’ Digital Expansion

The Game Awards is slated for December 7 at The Los Angeles Theater, having announced all of…

To Reach Young, Digital Audiences, Creative And Marketing Renew Relationship

Digital platforms are rapidly disrupting multiple industries—particularly television and movies. Studios that are part of these…

Meet Five Marketing Stars From Forbes 30 Under 30

Forbes has just released its annual 30 Under 30 list, recognizing 600 young professionals for innovation…

Zynga Pushes ‘Words With Friends 2’ With Social Angles

Since its launch in 2009, Words With Friends has grown into one of the most prominent mobile word…

CMOs Share Their Approach In A ‘Post-Advertising Era’

At Ad:tech New York, there was a common refrain: brands must get away from thinking about…

PlayStation’s Strategy For PSVR In 2018: Getting Consumers To Try It

PlayStation VR (PSVR) cornered the console virtual reality market when it launched last September, selling over…

Crackle’s ‘SuperMansion’ Creators Talk Rethinking Superhero Shows

Crackle, the ad-supported TV and movie streaming platform, has been taking off thanks in no small…

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