Disney

Brands Celebrated Fourth Of July With Usual Traditions Of Food And Fireworks

The 42nd annual Macy’s Fourth of July fireworks show once again lit up the sky with…

‘Incredibles 2’ Box Office Soars Atop Disney’s Marketing Machine

Incredibles 2 shattered previous box office records for an animated film, debuting at number one domestically…

‘Solo: A Star Wars Story’ Misses Expectations Despite Marketing Efforts

Despite a large marketing push, Solo: A Star Wars Story debuted well behind industry expectations this…

Netflix Passes Comcast in Market Value, Inches Closer To Disney

Originally published at VideoInk. Netflix is now worth more than Comcast. The streamer blew past the cable…

At GDC 2018, Virtual Takes A Back Seat To Augmented Reality

Meeting in San Francisco all this week, the Game Developers Conference has been a sort of…

British Airways Brand Head Departs; TheRealReal Expands C-Suite

Highlights Alice Comber, global head of brands and marketing for British Airways, has departed from the…

New ESPN+ Streaming Service Hopes To Meet Rising OTT Trends

ESPN will get its own low-cost streaming service this spring alongside a redesigned mobile app—a move…

Cinemark Hires New CMO; Airbnb Appoints First Independent Board Member

Highlights Cinemark has made two executive appointments, tapping Wanda Gierhart for chief marketing officer and Sean Gamble for chief…

Snapchat Lays Off From Content Division; Nike Promotes New CMO

Highlights Snap Inc has laid off over 20 employees across various departments, mostly from its content…

‘Star Wars: The Last Jedi’ Marketing Brings The Galaxy Far, Far Closer

Star Wars: The Last Jedi blasts into theaters this weekend, fueled by nostalgia and galaxy-sized marketing…

Riot Games’ Esports Business Model Borrows From Traditional Sports

Riot Games has shepherded competitive gaming from hotel ballrooms to sold out sports stadiums like the…

‘Coco’ Marketing Focuses On Music, Family And Tradition

Disney/Pixar’s Coco is now in US theaters, poised to top the Thanksgiving weekend box office as…

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