E3 2018

Activation highlights, analyst commentary and in-the-field reporting from E3 2018.

“It’s My Super Bowl”: Takeaways For Marketers From E3 2018

E3 continues to be the largest video gaming event of the year, and with 60,000 consumers…

Journalists, Influencers And Consumers: Reaching The Right Groups At E3 2018

With 60,000 extra potential customers filing into the Los Angeles convention center alongside flocks of game…

E3 2018: Facebook Reveals Most Discussed Gaming Brands

E3 2018 is now well underway, and with all the major press conferences and showcases completed,…

E3 2018 Networking & Party Guide

When the E3 show floor closes at 7 p.m., the real show is just beginning. The…

E3 2018: Game Publishers’ Contrasting Brand Strategies

Even before it was open to the public, E3 was the biggest event for the gaming…

E3 Going Through “More Evolutionary Than Revolutionary” Identity Shift

The Electronic Entertainment Expo is around the corner, and in its second year of opening its…