E3

Exclusive: Steve Aoki Demystifies His Brand Approach

Steve Aoki is no stranger to building brands. His father Hiroaki Aoki is the founder of teppan…

Snack Brands Look For A Marketing Sack This NFL Season

The NFL season officially kicks off on Thursday, signaling a new start for brands to get…

Neil deGrasse Tyson’s ‘Space Odyssey’ Set To Expand Into Gaming

Game developer Space Media Ventures is tapping into the celebrity star power of Neil deGrasse Tyson…

A Ride Along Razer’s Experiential Summer Tour

Razer is tapping into a communal spirit and adding to its experiential marketing mix this year…

‘Atomic Blonde’ Kicks Its Marketing Into High Gear

Atomic Blonde kicks and punches its way into theaters Thursday, so Universal Pictures has been fueling…

id Software Prepares To Shake Up Esports Scene With ‘Quake Champions’

The original Quake wasn’t designed for esports when it took the PC gaming world by storm in…

Skydance Rockets Toward New Vertical With VR Game ‘Archangel’

Skydance Interactive officially announced the debut of its first virtual reality game Archangel on Tuesday. The…

Inside Soylent’s Esports Marketing Strategy

A slew of sponsors outside of gaming want to get in on the esports action as…

Nintendo Discusses Importance Of Brand Touchpoints

Nintendo is on a roll with its Nintendo Switch and Nintendo 3DS consoles. Although some in…

Inside Intel’s Approach To Virtual Reality And Gaming

The month of June backed one particular notion for Intel—that a brand must be anchored on…

The Sixers Strategy For Attracting Brands To Team Dignitas

Since the Philadelphia Sixers acquired Team Dignitas, the esports powerhouse has been forging partnerships with non-endemic…

Nintendo VP Discusses Switch Console’s Marketing Message

Many of the 15,000 consumers that packed E3 last week spent hours standing in line to…

More From E3