ELeague

Humanscale Names Leena Jain CMO, And Other Hires

Leena Jain has been named Humanscale’s first chief marketing officer. Jain joins the ergonomic furniture manufacturer…

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Buffalo Wild Wings Delves Further Into Esports With Team Dignitas Partnership

Buffalo Wild Wings has partnered with Team Dignitas, which is owned by the Philadelphia 76ers. The…

Cheez-It Explains Brand Development Into Esports

Kellogg’s Cheez-It brand has entered esports for the first time through a new cross-media marketing program…

ELeague Is Using Eye-Tracking Biometrics To Engage Esports Audiences

Although ELeague is still relatively young, the Turner-owned esports competition has established itself as a leader…

SteelSeries’ Sponsorship Of North Brings Traditional And Esports Together

Gaming peripheral giant SteelSeries has partnered with North, Denmark’s top CS:GO esports team, for both sponsorship…

How Arby’s Is Engaging With Gamers

Arby’s has been connecting with gamers over the past two-and-a-half years through its social channels. In…

G Fuel CEO Explains How The Brand Became Endemic To ESports Fans

G Fuel has etched a couple of firsts in eSports recently, becoming the official energy drink…

[a]list summit: Creating Content To Elevate ESports Activations

A common thread among [a]list summit speakers this year was about the importance of storytelling through…

[a]list summit: How To Engage With An ESports And Gaming Audience

This year’s [a]list summit, now in its fourteenth installment, was dedicated to the fast-growing eSports and competitive…

ESports Is Gunning For A Seat At The Fabled Table Of Traditional Sports

LeBron James. Tom Brady. Clayton Kershaw. Sidney Crosby. These athletes are household names to a cavalcade…

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