Tech brand expands ESL partnership and enters VR esports
Craig Levine, CEO of ESL North America, joined AListDaily to shed light on their E3 activation, and dish details on how his company’s deal with Intel serves as a blueprint for other companies to follow
Steven Roberts, the executive chairman at ESL, joined AListDaily senior brands editor Manouk Akopyan for its inaugural podcast, to explain how marketers can control the current that is esports
Going beyond sponsorships to become strategic, long-term partnerships
Could another major mobile esport be coming around the corner?
Madden Championship players will have a shot at $500,000 on May 14
2K has hosted a pair of successful NBA 2K tournaments over the past two years
The retailer is partnering with Warner Bros. Interactive Entertainment on Injustice 2 amateur esports tournament.
From esports to painted figurines, fans are ready for battle
The audience is definitely there, but will they pay to watch?
“If we want to see women competing at the top tier, we have to build a groundswell”
Matt Lederer, executive director of sports marketing at Comcast, reflects on the internet giant’s first year in the eSports space