Esl

Intel Explains Plan To Connect Esports With The Winter Olympics

Intel is one of the oldest brands to sponsor competitive gaming, having worked with ESL in…

Hulu And ESL Discuss Hosting Four Esports TV Shows

Hulu is the latest Hollywood company to cater to esports fans. The digital network has partnered…

Experts Explain How Brands Should Approach Esports

Esports has seen tremendous growth over the past year, with major non-endemic brands such as Mercedes-Benz…

ESL: “Mobile Will Absolutely Be A Big Part Of The Future Of Esports”

Once the awkward kid brother of competitive platforms like console and PC, mobile is building a…

Mercedes-Benz Drives Esports Forward By Partnering With ESL

Mercedes-Benz is one of the latest non-endemic sponsors to enter into the esports space. The luxury…

Intel Aims To Push VR Forward With Esports Platform

Intel has partnered with Oculus and ESL on the inaugural VR Challenger League. The companies are…

Gamescom 2017 Trends Include Esports, Hardware And History

Gamescom 2017 is underway in Cologne, Germany and this year’s trends have already become apparent: hardware,…

How Xfinity’s Brand Marketing Revolves Around Product Experiences

With consumers increasingly relying on staying connected to a cavalcade of devices, Comcast is positioning its…

Oculus’ Strategy For The Mass Adoption Of VR

Oculus is well into its “Summer of Rift” campaign, which is comprised of multiple promotions such…

Brands Court Esports Fans With Scripted Shows

Esports sells out arenas, attracts traditional sports players and is being considered for the 2024 Olympics.…

Madison Square Garden Company’s Plan To Take Esports Mainstream

The Madison Square Garden Company (MSG), owners of the world famous sporting venue as well as…

How Disney Is Designing An Esports Programming Pipeline

Another day, another esports announcement that brings competitive gaming to a mainstream audience—this one by way…

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