Going beyond sponsorships to become strategic, long-term partnerships
Could another major mobile esport be coming around the corner?
Madden Championship players will have a shot at $500,000 on May 14
2K has hosted a pair of successful NBA 2K tournaments over the past two years
The retailer is partnering with Warner Bros. Interactive Entertainment on Injustice 2 amateur esports tournament.
From esports to painted figurines, fans are ready for battle
The audience is definitely there, but will they pay to watch?
“If we want to see women competing at the top tier, we have to build a groundswell”
Matt Lederer, executive director of sports marketing at Comcast, reflects on the internet giant’s first year in the eSports space
A game requested by the fans gets an official tournament all its own
YouTube has locked up Valve’s massive CS:GO audience with ESL and FaceIt deals
IEM Katowice drew over 120,000 fans to the small Polish city this month, and it’s a model that could work in New York City