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IAB Announces NewFronts West

The Interactive Advertising Bureau (IAB) has announced the creation of NewFronts West—an extension of its annual…

Refinery29, Condé Nast Continue Niche OTT Trend With Separate Launches

Refinery29 has announced plans to launch Channel29, an ad-supported niche OTT service aimed at millennial women.…

Upfronts 2018: 3 Trends Impacting This Year’s TV Ad-Buying Season

TV Upfront season is officially underway, and trends are already starting to emerge that will shape…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

New ESPN+ Streaming Service Hopes To Meet Rising OTT Trends

ESPN will get its own low-cost streaming service this spring alongside a redesigned mobile app—a move…

Top ESPN, BET TV Execs Step Back; Domino’s CMO Promoted To International Team

Highlights ESPN president John Skipper announced his retirement, citing struggles with substance abuse. George Bodenheimer, who served…

AT&T, Volkswagen, Global Road Appoint New Marketing Executives

AT&T has named Kirk McDonald as the chief marketing officer to its newly formed advertising and…

Blizzard Esports Arena Unlocks New Sponsorship Opportunities

Blizzard Entertainment officially opens its new Blizzard Arena Los Angeles in Burbank Studios on October 7 with the…

Inside The Marketing Bonanza Behind The Mayweather-McGregor Mega Fight

The Floyd Mayweather and Conor McGregor super fight mostly materialized from the months-long back-and-forth banter played…

‘Spider-Man Homecoming’ Marketing Swings Into Full Effect

Spider-Man webs his way back into theaters with Spider-Man: Homecoming on Friday, and to avoid franchise fatigue, Sony…

Citi Is Straightforward With New Spots Featuring Katy Perry

Citi is doubling down on the success of their “Double Cash” credit card campaign by continuing…

Inside The Allianz And Drone Racing League Partnership

Earlier this year, Fast Company named the Drone Racing League as one of the world’s most…

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