eSports

Under Armour’s App-Connected Shoe Ties To Long-Term Strategy In Gaming Space

This month, the Under Armour has had professional athletes test out its new UA HOVR Phantom…

Consumers Spent Over $108B On Interactive Entertainment In 2017

Interactive entertainment generated $108.4 billion in 2017, exceeding previous forecasts by SuperData Research. The analyst firm…

With Cleveland Cavaliers Virtual Jersey Sponsorship, Hot Pockets Explores Esports

As the Cleveland Cavaliers releases one of the first NBA 2K League virtual jersey sponsorships—a Hot…

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Virtual Reality Finding Its Way Out Of ‘Trough Of Disillusionment’

In its second year on the consumer market, virtual reality has been challenged with getting out…

With Team SoloMid Partnership, Gillette Moves Deeper Into Esports

Procter and Gamble brand Gillette is partnering with popular global esports organization Team SoloMid (TSM) as…

Riot Games’ Esports Business Model Borrows From Traditional Sports

Riot Games has shepherded competitive gaming from hotel ballrooms to sold out sports stadiums like the…

Game Video Content Attracts Brands Searching For Audience Engagement

Over the past few years, game video content (GVC) has become a rising star in the…

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Mark Cuban, Dallas Mavericks Banking On Esports To Reach New Fans

Entrepreneur, investor and Shark Tank TV show personality Mark Cuban is gearing up his NBA team, the Dallas…

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