Evil Geniuses

How Xfinity’s Brand Marketing Revolves Around Product Experiences

With consumers increasingly relying on staying connected to a cavalcade of devices, Comcast is positioning its…

Evil Geniuses CEO Explains NASCAR Activation, Hisense Partnership

The first live activation under Evil Geniuses sponsorship deal with Chinese TV brand Hisense will take…

SteelSeries Discusses The Genius Of Esports Partnerships

SteelSeries has launched a new line of PC gaming accessories branded with esports team Evil Geniuses,…

Hisense Explains Why It’s Marketing 4K TVs to ESports Fans

Hisense has jumped into the eSports fray. The Chinese consumer electronics company has partnered with eSports…

Why The White House Partnered With Gamers To Promote Healthcare

On Monday December 12, the White House partnered with Twitch to make history. The White House…

Team Liquid Details Strength Of Monster Energy Sponsorship

On the heels of its acquisition by Axiomatic, Team Liquid has signed its first non-endemic sponsor,…

How SteelSeries Redesigned Its Headsets For The Modern Gamer

From creating the first glass mouse pad to becoming the massive eSports presence it is today,…

Playing The Game: How Much ESports Players Really Make

When you hear about multimillion dollar prize pools, one might imagine a young video game star…

Comcast Exec Explains Why Xfinity Brand Is Perfect For ESports

With over a billion people aware of professional video gaming globally, Comcast is the latest mainstream…

Evil Geniuses ‘Halo 5’ Coach Ryan Towey Talks X Games, ESports Growth

Microsoft has been investing a lot of time and money into Halo 5 eSports. The publisher,…