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What Instagram’s IGTV Means For Brands

Instagram has officially reached 1 billion users since its launch in 2010, and the Facebook-owned social…

US Ad Spending To Grow 6 Percent In 2018, Driven Mostly By Facebook And Google

A new report released by Morgan Stanley indicates that overall ad spending in the US will…

Report Examines How App Marketers Can Overcome Revenue Challenges

A new report published by marketing analytics platform AppsFlyer and Facebook analyzes $2.4 billion in revenue…

Reddit Rolls Out Native Videos As Study Shows Users Are Willing To Watch More

This week in social media news, Reddit launches its native video ad platform as part of…

“It’s My Super Bowl”: Takeaways For Marketers From E3 2018

E3 continues to be the largest video gaming event of the year, and with 60,000 consumers…

E3 2018: Facebook Reveals Most Discussed Gaming Brands

E3 2018 is now well underway, and with all the major press conferences and showcases completed,…

Facebook Courts Game Streamers; Snapchat Sells Event Tickets

This week in social media news, Facebook introduces a gaming video program, Instagram adds a new way…

Facebook Begins Investing In News Content

Originally published at VideoInk. It’s official, Facebook will be paying a select list of news publishers to…

Teenagers Prefer Snapchat, YouTube Over Facebook, Study Finds

Teenagers in the US spend most of their time on Snapchat, Pew Research found, illustrating a…

Mediacorp Names Debra Soon First CMO, And Other Hires

This week: Mediacorp and Mavenir bring on new CMOs, Dunkin’ Donuts expands branding team to ensure…

Instagram Unleashes An Emoji Slider And Twitter Tackles Trolls

This week in social media news, Instagram thrives in Japan, Twitter battles trolls and Facebook lets…

Social Media News: YouTube On TV, Snapchat Woes And A First For Twitter

This week in social media, YouTube aims for TV viewers, Twitter touts live video, Snapchat defends…

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