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Mobile World Congress Takes A Wide Look At The Digital Ecosystem

Mobile World Congress is not necessarily about brokering deals or concrete applications of marketing, like counterpart…

Snapchat Gives Influencers More Stats And Marketers Free Ads

Snapchat is finally giving additional analytic support to its most popular users, giving an “Insights” feature to…

Google, Facebook Provided Highest Mobile Marketing ROI In 2017

Singular, a mobile attribution and campaign analytics platform, has released its annual ROI Index that ranks…

History Shows Marketers Won’t Pull Ads Even If Fraud Persists

Despite a lot of posturing, history and studies show that most marketers will not reduce digital…

Teenagers Are Leaving Facebook As Older Generations Sign Up

Facebook is losing ground with US users ages 24 and younger this year, according to forecasts…

Mobile Game Marketers Share Video Ad Strategies For 2018

There are several emerging video ad formats that mobile game publishers should be aware of this…

Unilever To Social Media Giants: Shape Up Or We Ship Out

Unilever has given social media an ultimatum—stop spreading toxic content or the company will take its…

Facebook Ad CPMs Rose 40 Percent In Q4, Focusing On ‘Quality’ Engagement

Stock prices for Facebook reached record heights on Thursday, after the company announced significant growth in…

With Sponsored Moments, Twitter Continues Publisher Focus

As Facebook chooses to distance itself from content publishers, Twitter is doubling down on its media…

Cinemark Hires New CMO; Airbnb Appoints First Independent Board Member

Highlights Cinemark has made two executive appointments, tapping Wanda Gierhart for chief marketing officer and Sean Gamble for chief…

Snapchat Lays Off From Content Division; Nike Promotes New CMO

Highlights Snap Inc has laid off over 20 employees across various departments, mostly from its content…

Netflix Takes Top-Earning App Spot; Consumers Prefer Political Brands

2017 Mobile Market Rundown Sensor Tower has released its annual mobile app spending report, revealing a…

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