Film

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

Movies Still Lack Director Diversity, Says USC Annenberg Study

While marketing films to women and minorities should start with representation at the studio level, the…

To Reach Young, Digital Audiences, Creative And Marketing Renew Relationship

Digital platforms are rapidly disrupting multiple industries—particularly television and movies. Studios that are part of these…

Sony Pictures Grows VR Business While Promoting ‘Jumanji’ Movie

The movie industry has taken full advantage of virtual reality as a marketing tool to engage…

Gillette Calls On ‘Justice League’ VR Game To Promote Razors

Gillette has partnered with Warner Bros. Pictures’ Justice League in a marketing campaign that spans a free…

New York Comic Con Experiences Feature VR, Mermaids And Close Shaves

Brands are finding highly experiential ways to engage with comic book fans, whether through VR, a…

‘Cabiria, Charity, Chastity’ Earned Kenzo $70K In Earned Media Value On Instagram Alone

Cabiria, Charity, Chastity is the latest short film from French fashion house Kenzo. The independent film…

‘IT’ Marketing Terrifies With VR And Real Haunted House

IT creeps into theaters this weekend, much to the delight of horror fans and lament of coulrophobia-suffering…

Film Marketing On Social Gets Creative And Interactive

Long before they hit the big screen, films are tested by audiences on social media—where hype…

From Conception To Consumption, VR Is Creating New Kinds Of Creators

Virtual reality is creating a whole-new perspective on film making, from conceptualization to consumption. Hollywood has…

Epic Games CEO Explains How Game Technology Is Impacting The Entertainment World

Tim Sweeney delivers the opening keynote for the inaugural Devcom Developer Conference at Gamescom in Cologne,…

‘Annabelle: Creation’ Marketing Takes Cues From The Doll That Inspired It

Horror film Annabelle: Creation haunts audiences this weekend, so New Line Cinema rolled out some spooky…

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