Fitness

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

How Fitbit And ‘NBA 2K17’ Are Partnering To ‘Gamify’ Fitness

Fitbit was originally conceived by CEO James Park after he played Nintendo Wii for the first…

Atari CEO Discusses Taking Brand Recognition Beyond Video Games

Atari has been around since the dawn of video games, and it remains one of the…

How Under Armour Is Winning The Connected Fitness Arms Race

Under Armour’s ambitious efforts in providing meaningful data-backed health and fitness tracking insights has the Baltimore-bred…

Xbox One Gets Fit

Microsoft really wants to extend the use of its forthcoming Xbox One console outside of just…

Zumba Fitness Reaches 3 Million In Sales, Just Dance 2 Hits 5 Million

Majesco announced recently Zumba Fitness has reached sales of 3 million units since launch. This has…

The Ultimate Fitness System Now Available For Kinect

The official website for UFC Personal Trainer provides a wealth of information, knowledge and connected engagements…

Ubisoft Looking To Bring Established Brands To Kinect

Your Shape: Fitness Evolved turned out to be one of the biggest early hits for Kinect, and…