Frontline Marketing

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

Driven By Enterprise Applications, Virtual Reality On Track To Grow In 2018

As we enter the third year of VR, the industry will look to grow its adoption…

Disruption Is A Key Trend For Marketers At CES 2018

Marketers will use CES as a springboard this year to monitor how disruptive innovations like blockchain, voice…

Brand Executives Talk Marketing Trends They’re Watching In 2018

To stay ahead of the proverbial curve with their consumers, marketers must consistently tweak and craft…

‘Sword Art Online’ Lays Out Strategy To Grow US Franchise

Having made a name for itself in Japan, the Sword Art Online (SAO) franchise—which includes novels,…

Untethered VR Is Here, But Wires Aren’t The Problem

A number of untethered VR headsets have been unveiled this year with the hope of stimulating…

Executives Share Marketing Lessons Learned In 2017

The calendar’s turn to December marks a quintessential time for many marketers to reflect back on…

‘Jumanji’ Marketing Leverages Success Of Escape Rooms

The concept of Jumanji is that you don’t play the game, it plays you—drawing unwitting players into real-life adventures…

With Team SoloMid Partnership, Gillette Moves Deeper Into Esports

Procter and Gamble brand Gillette is partnering with popular global esports organization Team SoloMid (TSM) as…

‘Star Wars: The Last Jedi’ Marketing Brings The Galaxy Far, Far Closer

Star Wars: The Last Jedi blasts into theaters this weekend, fueled by nostalgia and galaxy-sized marketing…

Riot Games’ Esports Business Model Borrows From Traditional Sports

Riot Games has shepherded competitive gaming from hotel ballrooms to sold out sports stadiums like the…

Starbucks: ‘Upstanders’ Series Is Storytelling, Not Cause Marketing

Starbucks is looking to seize the audiences it captivated with its storytelling efforts during the first…

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