Game Marketing

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

Driven By Enterprise Applications, Virtual Reality On Track To Grow In 2018

As we enter the third year of VR, the industry will look to grow its adoption…

Overcoming The Challenge Of Mobile Game Discovery And Retention

Mobile gaming grew at a phenomenal rate in 2017, with highlights that include increased support for…

‘Sword Art Online’ Lays Out Strategy To Grow US Franchise

Having made a name for itself in Japan, the Sword Art Online (SAO) franchise—which includes novels,…

‘Yu-Gi-Oh!’ Anime Explains Strategy In Collectible Card Game Market

With the digital collectible card game (CCG) industry estimated to reach $1.4 billion in revenue this year…

Riot Games’ Esports Business Model Borrows From Traditional Sports

Riot Games has shepherded competitive gaming from hotel ballrooms to sold out sports stadiums like the…

Utomik, Jump Share Strategy To Becoming ‘Netflix Of Video Games’

As the digital games market grows on platforms like Steam, discovery becomes a major issue for…

‘Pitch Perfect 3’ Story Game Promotes Brand To Female Gamers

Universal Brand Development, a business segment of Universal Filmed Entertainment Group and part of NBCUniversal, is…

Warner Bros. Reaches For Casual Gamers With ‘Harry Potter’ Mobile Game

The Harry Potter franchise may have just marked its 20th anniversary in June, but it’s still…

‘Destiny 2’ Amazon Alexa Integration Marks New Engagement Tactic

Activision and developer Bungie surprised fans when it announced the launch of an interactive skill and…

Game Video Content Attracts Brands Searching For Audience Engagement

Over the past few years, game video content (GVC) has become a rising star in the…

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