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‘The Walking Dead’ Producer David Alpert Explains Why Skybound Is Serious About VR

Consumers will soon be able to zero in and immerse themselves in an army of weapons-wielding zombies,…

How AD+D Will Level Up Live Video Game Events

With platforms such as Twitch, Facebook Live, Periscope, YouTube and others, live events are becoming into…

Marketing VR Apps in the Oculus Store

The frontline for virtual reality (VR) product marketers can be found in the VR app storefronts.…

Study: The State Of In-Game Advertising

In-game advertisements. Those who play free mobile titles have come to expect them, but publishers seem to…

Succeeding In China’s Soaring Mobile Game Market Grows More Challenging

The growth of the Chinese market for games has been impressive over the past decade, and…

Unity: China And Android Lead With Most Mobile Game Installs

One of the most important job functions for marketers at all levels is to keep abreast…

Tommy Palm Explains Where Virtual Reality Games Are Headed Next

One of the questions often asked about the VR games market is “when will we see…

Op-Ed: The Power Of Video Marketing For Games

Marketing, when you get down to the core of it, is all about communication: Getting the…

Op-Ed: ‘Pokémon GO’ Showcases New Game Monetization

With the impressive success of Pokémon GO, interest in creating location-based games has naturally spiked. If there’s…

Playable Mobile Ads Get Winning Results

As mobile ads continue to grow in importance as solutions to the app discovery problem, advertisers…

Zombie Apps: How We Can Solve The Discovery Problem

There’s a new report from adjust, a leading app analytics and attribution company, presents some intriguing…

The Instant In-Game Community For Mobile Games

As mobile games continue to grow and expand into new genres, it seems apparent that mobile…

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