gamification

Taylor Swift’s Social App Cuts Out Music Marketing Middlemen

Taylor Swift wants to create her very own social network with the launch of The Swift Life, a new…

Snack Brands Look For A Marketing Sack This NFL Season

The NFL season officially kicks off on Thursday, signaling a new start for brands to get…

Jack In The Box’s Crave Van Satisfies Consumers’ On-Demand Lifestyle

Jack in the Box is continuing its push for delivery with the video game Crave Crasher. For…

W Hotels Gamifies Its Newest Location With ‘Belle The Bear’

W Hotels has always marched to the beat of its own marketing drum, and now it…

KFC Keeps Cooking Up Brand Relevance With Ridiculous Marketing

Kentucky Fried Chicken, colloquially called KFC, has undergone a “re-colonelization” over the last three years to…

Liberty Mutual Is Gamifying Safe Driving

Liberty Mutual is driving their brand strategy forward by merging marketing with safe driving and gamification…

KFC Brings Playable ‘Kentucky Fried Football Challenge’ To Instagram

KFC is appealing to hungry football fans with a “real team” of its own and an…

Chipotle Continues Its Fresh Ingredients ‘Love Story’ With A Tie-In Game

In July, Chipotle Mexican Grill released the animated short film A Love Story. The production, which has been…

‘BoutThat’ App Makes A Game Out Of Live Debates

Internet debates are as old as the internet, itself, but what if you could take them…

Sundance’s Curator Explains Why Virtual Has Become Reality

This year will likely be etched in history as the birth of virtual reality beyond gaming.…

Microsoft’s Game Changer For Marketers

Yusuf Mehdi, Microsoft’s Vice President of Marketing and Strategy outlined how the Xbox One could literally…