Gartner

Gartner: Marketing Budget Stagnation Makes Executives Too Careful

Misguided and shortsighted marketers are to blame for falling budgets, a new survey by Gartner reports.…

AR/VR Marketing Highlights Ease, Affordability And Inspiration

AR and VR marketing takes many forms as the technology continues to grow and find its…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

Teens And Tweens Fleeing From Facebook; Customers Complain On Social

Facebook’s monthly user base among 12-to-17-year-olds will fall 3.4 percent from 2016 to 14.5 million people—the…

Marketers Are Integrating IoT To Engage Consumers

Forward-thinking brands are using IoT in innovative ways. IoT devices can offer timely, relevant, data-driven engagement to…

How B2Bs Find BFFs: 10 Marketing Stats You Shouldn’t Miss

It’s that time of year when the mind thinks of shopping and the wallet begs for…

How Oracle Is Tackling Data-Driven Marketing

Marketing is largely responsible for driving critical consumer-facing, revenue-generating systems and applications, and for a third…

From Mid-Roll To Morning Shoppers: 10 Stats You Shouldn’t Miss This Week

This week, we take a look at advertising across social media channels, times of day and…

What IoT Means For Brands

The Internet of Things (IoT) is defined as “a proposed development of the Internet in which…

Atari Partners With Sigfox For New Line Of Connected Devices

Video game legend Atari has announced a strategic partnership with Internet of Things provider Sigfox to develop a line…

2.4 Billion New IT Devices In 2013, Commanded by Android

According to figures released by Gartner, 2.4 billion IT devices (which includes PCs, smartphones and tablets)…

Microsoft Looking Into Touch-Screen Watch Device

According to a report, Microsoft is working on a touch-enabled watch device. This would put the…

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