GDPR

Facebook Q1 Ad Growth Unaffected By Cambridge Analytica, Unworried By GDPR

Mark Zuckerberg testified in front of his third committee in three weeks, this one made up…

Ready, Set, Privacy: A GDPR Checklist For Brands

GDPR is upon us. Here is a last-minute checklist to help businesses make sure they’re ready,…

IAB Continues Transparency Push With Acquisition Of DigiTrust

IAB Tech Lab has acquired DigiTrust and will integrate its neutral identifier technology into services for…

60 Percent Of Organizations Still Unprepared For GDPR Compliance Deadline

Despite ample time to prepare and numerous compliance tools made available by trade organizations like the IAB,…

Online And Mobile Games See Varying Effects In GDPR

As the General Data Protection Regulation (GDPR) legislation deadline looms, online and mobile gaming companies are…

Companies Marketing To Kids Strategize Around GDPR Complexities

Companies have had two years to adapt to the EU’s General Data Protection Regulation (GDPR) legislation, which begins…

5 Major Shifts Marketers Can Expect In 2018

When Forrester predicted a year of reckoning for marketers in 2018, it said CMOs needed to…

GDPR Explained: What To Expect On May 25

Scroll to the bottom to watch Part I of “GDPR Explained.” May 25, 2018 should be…

Audience Building Solves Many Of Today’s Marketing Challenges

Between net neutrality repeal and looming data privacy laws, marketers must rethink their strategies by reverting…

GDPR Consent Compliance Tools For Marketers Revealed By IAB

In light of the swiftly approaching general data protection regulation (GDPR) compliance deadline on May 25,…