Geico

Competitive gaming has planted itself firmly in pop culture, making it the subject of a new arena—scripted TV

Marvel made some “groot-iful” friendships along the way

From college basketball to professional drone racing, these brands want young viewers covered

An eSports domino effect has ensued in traditional sports that feels like a Gold Rush for gaming

L/Studio is the Lexus-owned digital content channel that produces a collection of passion projects and programming

Participation and viewership are on track for big changes, thanks to emerging technology

New study shows that 45 percent of consumers won’t spend time with branded content if it’s not relevant to their interests

Together with Twitch, the US Government is utilizing the power of influencers to reach a young, uninsured generation

“Spread the Happy” is a four-part documentary-short series that celebrates citizens in their communities. Eric Berger, marketing director of Nutella USA, joined [a]listdaily to explain their strategy in the branded content space

The Earliest Show is a branded entertainment series made in partnership with Funny Or Die. Jessica Spaulding, marketing director for Quaker, joined [a]listdaily to explain the show’s strategy

Original content delivers a message that aligns with a brand’s image, both entertaining and informing

Christina Alejandre, ELeague’s general manager and vice president of eSports, speaks about the success of the first season