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Cheez-It Explains Brand Development Into Esports

Kellogg’s Cheez-It brand has entered esports for the first time through a new cross-media marketing program…

Hulu And ESL Discuss Hosting Four Esports TV Shows

Hulu is the latest Hollywood company to cater to esports fans. The digital network has partnered…

Brands Court Esports Fans With Scripted Shows

Esports sells out arenas, attracts traditional sports players and is being considered for the 2024 Olympics.…

Marvel’s ‘Guardians Of The Galaxy Vol. 2’ Marketing Mix Tape

Guardians of the Galaxy Vol. 2 blasted its way to the top of the box office…

How Insurance Companies Are Attracting Millennials

Brands sure hear a lot about millennials and how this enormously influential consumer base drives marketing decisions.…

ESports Is Gunning For A Seat At The Fabled Table Of Traditional Sports

LeBron James. Tom Brady. Clayton Kershaw. Sidney Crosby. These athletes are household names to a cavalcade…

Why Lexus Is In The Short Film Business

Big brands are beefing up their storytelling methods for the sake of content creativity and engaging…

The Future Of ESports: Virtual, Cash-Rich And More Diverse

Competitive gaming has taken a long journey from challenging a friend to a showdown to filling some…

Branded Content: Consumers Say “Make It Personal,” Or Forget It

Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what…

The White House Is Using Video Games To Promote Healthcare

The US Government wants gamers to know the importance of health coverage, and they’ve assembled a crack…

Nutella’s Branded Video Series Spreads Some Joy

Branded content is increasingly being perceived more positively than display ads, and marketers are filling the…

Why Cap’n Crunch Is Bringing Branded Content To The Web With A Fake Morning Show

Cap’n Crunch is tapping into the spirit of its cereal to cultivate equity among consumers through…

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