Gen Z

App Developers Testing Gamified Ads; Brands Move Programmatic In-House

Video Ads, Metrically Speaking For marketers, social videos work best for creating engagement, according to a…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

To Reach Young, Digital Audiences, Creative And Marketing Renew Relationship

Digital platforms are rapidly disrupting multiple industries—particularly television and movies. Studios that are part of these…

Don’t Touch That Dial: AM/FM Radio Is Still Safe For Marketers

It’s no secret that digital is moving in on terrestrial radio. A recently published report by…

Jack In The Box’s Crave Van Satisfies Consumers’ On-Demand Lifestyle

Jack in the Box is continuing its push for delivery with the video game Crave Crasher. For…

Unbranded Luxury Goods Give Consumers The Look Without A Label

Younger-skewing consumers are more interested in self-expression than labels, and experiences over things. It’s not just…

How Different Generations Play Video Games, From Platforms To Genres

Video games bring entertainment to all, from grandpa playing video poker on his phone to a…

The World’s Most Influential CMOs, And The Most Patriotic Brands In America

This week in marketing revelations, we salute the year’s most patriotic brands, millennials are confident in their…

Trust, Security And Other Key Themes From Newfronts 2017

Digital Content Newfronts is notorious for its live concerts, celebrity partnerships and sizzle reels galore, but…

At Newfronts, Female Empowerment Is On The Program

Women make 85 percent of all purchasing decisions and this year’s collection of Digital Content Newfronts…

The Current State Of OTT Video Content

As marketers, you may see the term “OTT” quite a bit lately, especially during Digital Newfronts.…

82 Percent Of Gen Z Skip Ads; More Than Half Use Ad Blockers

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend…

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