Hardware

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

Asus ‘ROG’ Advances Gaming Trends To Reach New Audiences In Time For Holidays

Even though the Asus Republic of Gamers (ROG) brand has been around for 11 years and…

Astro Gaming Aims To Be The Nike Of Headset Makers

The history of Astro Gaming is born out of esports. “For us, the pinnacle of design…

Are VR Buyers Satisfied With Their Purchase?

You might say that virtual reality is in its awkward teenager phase—showing great potential in terms of…

How HyperX Connects With ESports Audience With ELeague

High-performance computer hardware maker, HyperX, has sponsored eSports for over a decade. It is a major…

Play Hard: 2016, The Year Of Video Game Hardware

2016 is the year of new video game hardware, particularly in the realm of virtual reality.…

The Nintendo NX Marketing Impact On 2016

Nintendo’s announcement that its new console, currently codenamed the NX, will launch globally in March of…

Multiscreen Video Viewing Habits Are Changing

With the rise in streaming services from Netflix, HBO and other channels, coupled with the sheer…

NPD September 2015: Low Hardware Sales Lifted By Sports Games

With the upcoming holiday seasons marking the second year of the current video game console generation…

‘Vainglory’ Grabs The Attention Of The Touchscreen Generation

Super Evil Megacorp’s Kristian Segerstrale has a big mission: for core gamers to begin to consider…

CastAR Lays Out Augmented Reality Vision

There’s been plenty of announcements and excitement over virtual reality (VR) during the past year, and…

Everything We Learned From Microsoft’s Hardware Event

Not to be outdone by other companies this holiday season, Microsoft held a special event this…

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