health

Cannes Lions Nine Tracks: A Marketer’s Cheat Sheet

Beginning this year, Cannes Lions has organized its programming into nine tracks—Communication, Craft, Entertainment, Experience, Good,…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

Brush Up Your Game Skills

Brushing your teeth isn’t exactly what you’d consider a fun activity, although it is a necessary…

Nanomedicine: Ninjas In Your Bloodstream

Infections that are immune to antibiotics are a growing concern in the U.S. and elsewhere, but…

‘Hope Soap’ Creatively Reduces Disease

Simply washing your hands can be a highly effective disease fighter, but how do you get…

‘SkyBalls’ To Fight Testicular Cancer

Talk about a ballsy project. Chris O’Dowd, a balloon expert, has teamed up with the Male Cancer…