Hearthstone

BlizzCon Rages On As Activision Blizzard Enjoys Record Q3 Earnings

Activision Blizzard earnings for the third quarter of 2017 were higher than expected, with a record…

‘Magic: The Gathering Arena’ Aims For More Engaging Digital Card Game Experience

Launched in 1994, Magic: The Gathering is credited as the collectible card game (CCG) that started…

Blizzard Esports Arena Unlocks New Sponsorship Opportunities

Blizzard Entertainment officially opens its new Blizzard Arena Los Angeles in Burbank Studios on October 7 with the…

Studying The Growth Of Collegiate Esports

As professional esports continues its explosive growth, even attracting support from traditional sports, another sector has…

Blizzard Is Opening Up College Esports For Brands

Blizzard Entertainment is growing its collegiate esports programs across Overwatch, Heroes of the Storm, Hearthstone, StarCraft…

Paul Mitchell Neon Supergirl Pro Empowering Female Gamers Through Esports

Esports have been growing by leaps and bounds, and the industry is expected to bring in $1.1…

Brands At San Diego Comic-Con Want To Be Experiential Marketing Heroes

San Diego Comic-Con is here once again in all of its glory. The costumes are on,…

Inside Soylent’s Esports Marketing Strategy

A slew of sponsors outside of gaming want to get in on the esports action as…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

NRG President Discusses Amazon Appstore Partnership And Attracting Esports Sponsors

NRG Esports is backed by some of the most recognizable names in sports, including Shaquille O’Neal,…

Bud Light Goes For Second Esports Activation On Initial Success

Bud Light continues to market to esports fans. The non-endemic brand has launched the 2017 Bud…

These Are The Most Popular Esports Around The World

The widespread reach of esports is undeniable, but just how big is it? Newzoo decided to…

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