Heroes Of The Storm

Twitch COO Explains Power Of Community In Esports

Twitch co-founder and chief operating officer Kevin Lin was a keynote speaker at the VIEW conference in…

Blizzard Esports Arena Unlocks New Sponsorship Opportunities

Blizzard Entertainment officially opens its new Blizzard Arena Los Angeles in Burbank Studios on October 7 with the…

Studying The Growth Of Collegiate Esports

As professional esports continues its explosive growth, even attracting support from traditional sports, another sector has…

Blizzard Is Opening Up College Esports For Brands

Blizzard Entertainment is growing its collegiate esports programs across Overwatch, Heroes of the Storm, Hearthstone, StarCraft…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

Miami Heat And Misfits Find Synergy Between Basketball And ESports

The Miami Heat was the second NBA team to go all-in with eSports. After the Philadelphia…

Intel Celebrates Super Bowl Of ESports

While eSports is still a new concept to many companies, especially mainstream brands, Intel is celebrating…

Fnatic CEO Discusses Business Opportunities For ‘The New World Sport’

Fnatic is one of the most successful eSports teams in the world today. It’s also one…

How Facebook Is Expanding Its Gaming Presence

With over a billion people on Facebook, the social network has become the ultimate go-to destination…

Op-Ed: Balancing ESports TV And Digital Broadcasts

The first Heroes of the Dorm tournament (a collegiate eSports competition where teams play Heroes of…

Seeing Double: A Look Inside Gunnar Optiks’ Partnership Strategy

Founded in 2006, Gunnar Optiks manufactures computer and gaming glasses that protect against digital eye strain.…

Op-Ed: ESports Key To Another 25 Years For Blizzard

Last weekend’s BlizzCon was perhaps one of the most momentous in the company’s history. Not only…

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