HTC Vive

Entertainment IPs Putting More Energy Into Virtual Reality Activations

This March has proven to be a major month for virtual reality entertainment, with multiple experiences…

SXSW Attendees React To Experiential Marketing Activations

SXSW is known for its experiential marketing activations and this year was no different. For over…

‘Ready Player One’ Uses VR, Guerrilla Marketing At SXSW To Promote Film

A parade of troopers dubbed the IOI Sixers stormed up and down downtown Austin calling for…

While VR For Kids Is Low Priority, Family-Friendly Games Still On The Way

Oculus and other content publishers, particularly in the gaming space, are putting increased emphasis on the…

Marketers Focus On Social VR For Needed Platform Reinvention

After more than two years on the open market, VR is not the shiny new object…

Virtual Reality Finding Its Way Out Of ‘Trough Of Disillusionment’

In its second year on the consumer market, virtual reality has been challenged with getting out…

‘Doom VFR’ Honors Franchise History Of Trendsetting

Like its very first incarnation in 1993, Doom VFR is exploring new gameplay controls that may define future…

Royal Caribbean Is Embracing Internet Of Things, Virtual Reality

The Internet of Things is drastically changing all aspects of life, including vacationing. Major cruise brands…

‘Raw Data’ Creator: Promoting VR Takes Spectacle

Raw Data is regarded by many as the ultimate sci-fi VR action experience. Players must infiltrate…

‘Evasion’ Uses Full-Body Motion To Push VR Games Forward

First-person shooters (FPS), being massive hits on PC and consoles, might seem like a natural fit…

Oculus VP Explains Overcoming Challenges To Monetize VR

When Oculus VR first formed, there was no VR content as we know it in existence.…

Lionsgate And Unity Unleash ‘Jigsaw’ VR Experience

As just about every horror movie franchise demonstrates, killing the main villain doesn’t necessarily end the…

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