Influencer Marketing

Video Game Publishers Navigate Legalities With Influencers

Influencers marketing is still a relatively new means of engaging with audiences, but it has grown…

Audience Building Solves Many Of Today’s Marketing Challenges

Between net neutrality repeal and looming data privacy laws, marketers must rethink their strategies by reverting…

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

To Resonate, Influencer Marketing Can’t Just Borrow Interest

As the year comes to a close and brands jostle for position for top of mind…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

‘Assassin’s Creed: Origins’ Campaign Combines History And Humor

Assassin’s Creed: Origins takes players to Ancient Egypt—49 BCE, to be exact—to explore the biggest world…

Esports Brand Sponsors Advise Speaking Fan Language

Esports marketing isn’t just for energy drinks. As tens of thousands of gamers descended upon DreamHack…

‘South Park: The Fractured But Whole’ Runs With Gassy Theme

The new game South Park: The Fractured But Whole continues the saga of a kid surviving…

Gen Z Is Now The Largest Audience Segment; Online Video Gets A Lift From Mobile

This week in marketing statistics, online video views are up, US homes get “smart” and Tekken 7…

Stats Back Transparency In Digital Advertising

Consumers appreciate a brand’s digital honesty now more than ever. A recent study by Label Insight found…

‘RollerCoaster Tycoon’ Is A Thrill Ride For Atari Transmedia Marketing

Keep your hands and arms inside the ride at all times, because Atari has announced a…

How Kia Is Driving Its Challenger Brand With The NBA, Chat Bots And Influencer Marketing

Kia kicked off their marketing this year with a Super Bowl ad featuring Melissa McCarthy as…

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