Acura is targeting tech enthusiasts and gamers with a new marketing activation. Jessica Fini, social media manager for American Honda, explains.
Three themes have been the most prominent at E3 this year—player community, embracing new technology and the power of storytelling
Artificial intelligence can help users discover themselves and amplify brand messaging
Alicia Jones, Honda’s head of social media, joined [a]listdaily to share their second-screen strategy and how they are leveraging their channels to connect with consumers
The cruise line’s chief marketing officer explains how new ships are being built for younger generations
Twitch recently put in a purchase button, making it easy for viewers to buy Streamline, and broadcasters get a percentage of sales
Gamers engulf to France to try the latest and upcoming titles, but Nintendo is surprisingly absent
The second game in the mobile franchise will get a giant push from YouTube influencers
Brands can benefit from 1.7 billion conversations with new calls to action
A strong mix of nostalgia and emerging technology are key to these winning campaigns
DragonSoul game acquisition opens new marketing opportunities for mobile company.
AMP Energy and Twitch are releasing a brand new branded can and co-developed flavor