New York Comic Con Experiences Feature VR, Mermaids And Close Shaves
Brands are finding highly experiential ways to engage with comic book fans, whether through VR, a…
Global Game Market Reaches $106B; ‘Injustice 2’ Tops May Charts
The video game market reached a total of $109 billion in 2016—a 56 percent increase in…
Twitch And T-Mobile Are Bringing An Esports Arena To E3
Twitch is bringing its own esports arena to E3 2017 and will livestream tournaments during all…
‘Wonder Woman’ Marketing Swells Momentum On Strength And Subtlety
Wonder Woman could lasso herself a cool $175 million box office weekend—$75 million in the US and…
‘Injustice 2’ Hits Comic Con; ‘Farpoint’ Shows Off VR Controller
For this week in video game promotions, comic book heroes prepare for their esports debut, a livestream…
Why GameStop Is Excited About The Potential Of Esports
GameStop is offering its customers the chance to get a taste of esports and competitive gaming…
Heroes And Villains Clash In ‘Injustice 2,’ But Stay True To Comic Book Roots
Injustice: Gods Among Us was practically an instant hit when it released in 2013. Developed by…
Top 5 Video Games Of 2017 With ESports Potential
This year is already shaping up to be a significant one for eSports through brand partnerships, VR…
What’s Next For TV ESports Coverage
In September 2014, ESPN president John Skipper noted that eSports wasn’t worth the coverage, mainly because…
ESports Games Are Shaking Up E3 2016
The Electronic Entertainment Expo (E3) is the place where top video game trends are showcased, and…